Why Capitola?

Two sisters made a trip around the world. After visiting all the corners of the world, they discovered Capitola. The simplicity of this small coastal town located in the county of Santa Cruz in the US state of California made them fall in love and create Capitola Watches. Capitola Watches is inspired by the beauty and minimalism of the California coast:


Our mission

Tired of the high prices of the market, we decided to create a brand with a direct business model, without intermediaries, that unites the consumer with the final product. Our watches are made of the best materials paying attention to all the little details.